Legality: Pertinent to the title "Af-x®".
In 1997, practitioners in the field of emotional therapy - then known as 'Affect Bridging Systems' - requested of the developer of the now-known-as Af-x® psychotherapeutic approach (Ian White) that he bring together therapists and training facilities under a legal protectorate. This was to ensure the sustained and 'known' quality of the work of existing practitioners, and a preventive measure that sought to disallow some schools from teaching Af-x psychotherapy without due knowledge, training and experience.
The result of the request was that White registered his term "Af-x®" under International Trademark legislature.
Af-x® is a legally registered and protected name/sign/icon and as such, may not be claimed by any individual without the express written permission of the Trademark owner (White). Permission for use of the name is an outcome of
Af-x® Practitioners operate under the basis of
(i) permission to use the name from the name's owner, following exacting monitoring of clinical standards, and
(ii) licensing by this Guild, following that permission.
Illegal claimants of Af-x®as a name for their therapeutic business are liable to action.
If you know of any person who claims to 'be' and Af-x Practitioner, uses the icon/mark/ name "Af-x" or any school or training organization using the name, and you suspect the legality thereof, please contact the Guild by 'contact form'. Your attention would be much appreciated.
Legality: Pertinent to the title "Affectology™".
The terms "Affectology" and its applied derivative, "Clinical Affectology" are trademarked terms legally owned by White. They are trademarked but lack legal registration potential. Individuals "should not" be using the term unless trained by an approved school.